Description Index About the author This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars.
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More Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged — in Britain in the 19th century, in the US in the early and perhaps late 20th century, and in Japan in the s and s. Authors Affiliations are at time of print publication.
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Americanization and Its Limits:Reworking US Technology and Management in Post-War Europe and Japan
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Chapter 2 Americanization: Ideology or Process? Chapter 3 Transplanting the American Model?
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Chapter 4 Americanizing British Engineering? And what of the particular arguments themselves? Almost all of the chapters deal with either the automobile, rubber or steel industries during the period to Because these industries remain to the forefront of the globalization process, it is no wonder that America, the world's largest market for these commodities, would have a profound impact on its competitors.
Japan, for example, has gone from being a very minor car exporter in the early s to being the world's largest exporter of cars today.
Jonathan Zeitlin and Gary Herrigel
The automobile and steel industries are not only interlinked; they lend themselves to automation, to where those countries, like post-war Japan or modern Korea or China can copy and, like Toyota and Honda, improve upon the processes of the market leader, the United States in these cases.
The thesis that the United States had some great managerial insight that others could not see just does not seem to hold true. The insights were confined to the narrow range of industries discussed and America's insights were a direct consequence of its industrial hegemony.
Mainstream economists will therefore, I imagine, have some problems with accepting the book's theses in their entirety. The authors have given a good historical record of the automobile, steel and rubber industries in a variety of countries. They have also done the same with the British telecommunications industry from to However, the deregulation process has made much of this irrelevant to modern day business. The contributors are very good economic historians, and there is a lot here which the industrial historian will find of use.